Analyze trends and competition before starting an e-commerce activity
A recent survey by Nielsen pushes to reflect on the scope of the phenomenon of e-commerce, its latest trends and introduced radical changes in the buying habits of consumers.
The sales letter is one of the final and decisive steps of a good marketing campaign, you may have done a great job previous to carry you until the decisive moment, the purchase, but if you're wrong on this step then all the work will be in vain.
The sales letter is the key factor when it represents the instrument in the hands of marketers to convince the user to take the final step, the purchase. In this regard, it seems appropriate to remember the one who can be considered logically the father of Direct Marketing, which Bob Stone.