Facebook changes algorithm, the most important all'Engagement
Submitted by Julian King on Sat, 10/20/2012 - 19:26
Facebook has made a few days ago of changes to its algorithm, what is called Edgerank. Basically will be given more importance to the percentage of people who respond to posts on various pages through like, comment, share and more. In short, this will give more importance all'Engagement.
Facebook has a few days ago released a major update to its algorithm, the Edgerank, in order to strengthen the involvement of users with different pages that exist in the largest social network in the Network, which recently surpassed 1 billion users.
The upgrade will mean that more importance will be given to users who respond to posts on the pages through like, comments, shares, and other modes of interaction. The outcome of this algorithm is to determine the probability that a post has to appear in the newsfeed users. More than a quarter of all time spent on Facebook happens on the newsfeed. Gain visibility here for brands is important to be able to make their voice from background noise that accompanies Facebook.
In fact, there are other factors that affect the Edgerank. But Facebook is not able to quantify the percentage to which these factors may contribute to change the algorithm, nor how this is changing, but it is very likely that content with a very low potential involvement will certainly have a 50% less chance of appear on the newsfeed. This also means that the relevance of a post and the affinity that a user has for a long time with a page, it will be relatively less important.
Now, it must be said that this is not a sea change, the engaging content has always been an important factor in the Edgerank. Separating the number of people who actually interact from those that could interact on a particular post is a way as any to verify precisely metrics such as the popularity.
Brands that use Facebook have understood that good content is capable of reaching users concerned and that this is the best way to use the platform. But be careful, because good content and engaging content does not always refer to the same thing. Because often, or at least understood, some posts get a high involvement, through hundreds of like, but limit the value of the same brand. So the question arises spontaneously "But if users want to do this because the brand should prevent it? And why should judge? "True, too. So what to do?
It 'better to adopt then a mix of content "light" and more direct experience, seem to be the keys to getting a higher value content of Engagement.
Said as clearly as possible, with this update ends the stage when it was better to have more quantity than quality. It is no longer flaunt large numbers of users when they then do not contribute to increase value about their involvement. From now on it will be important to consider the quality rather than quantity.
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