Penalization of domains with exact keywords

matt cutts and penalty

You may come to an end the possibility of finishing in the SERPs so "easy" using a keyword as exact domain of a website. In a recent tweet, Matt Cutts reported the introduction (not yet in worldwide) is a minor update to the algorithms of Google, not related to Panda or Penguin, which should reduce this "beneficial effect".
For a couple of years or so, it was noted how much Google would take into account any correspondence between keyword / keyphrase and domain level 2, so that it was thought almost a kind of bug, for example, register a domain "best-hotel-barcelona" could soar to the site in question when a user typed the keyphrase "best hotel Barcelona."
The update reported intervenes moderating effect, should not be seen as a penalty. The issue is that different sites, once discovered the peculiarity of the method, have recently focused almost more domains that content, offering pages perfectly themed, or have created networks of satellite sites to push the parent site and have them delivered to content poor compared with the close thematic nature of the domain.
As is now widely established in the post Panda update, now the strong appeal of Google continues to be one: content. Rich and original.


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