Unruly invents tool to predict when it will be shared
- the amount of data collected by Unruly in 7 years of monitoring of video advertisin
- academic research on the variables that influence the sharing of content
- questionnaires to measure public reaction to the video
The uniqueness of this tool is to debunk the myth of virality. In fact, with this tool Unruly intends to communicate the ability to calculate in a scientific manner the factors that contribute to the success of a campaign video - be they psychological, social or content - saying that the success of a video is predictable and repeatable.
The button "I like" was definitely one of the secrets of successful Facebook Twitter so - its direct competitor in the field of social networking - have decided to introduce a similar tool in their platform, a button that would take the name of "Star ".