The audience of social media has grown exponentially over time, becoming in effect a new universe of prospects to explore. As a result of this, even the measurement and tracking of social media is now essential for the identification of revenue (direct and indirect) associated with users of social channels.
Unruly invents tool to predict when it will be shared
- the amount of data collected by Unruly in 7 years of monitoring of video advertisin
- academic research on the variables that influence the sharing of content
- questionnaires to measure public reaction to the video
The uniqueness of this tool is to debunk the myth of virality. In fact, with this tool Unruly intends to communicate the ability to calculate in a scientific manner the factors that contribute to the success of a campaign video - be they psychological, social or content - saying that the success of a video is predictable and repeatable.
Here is the last function inserted in webmaster tools: a new tool that will ask Google to ignore (disavow) the backlink you think of low quality, but above all can be so regarded by Google, thus eroding the quality and positioning of the your site.