Seo Criteria: A high Bounce rate NOT affects the positioning of your site

bounce rateFinally one of the many seo myths has been debunked: I'm talking about Bounce Rate as a negative factor in SEO.

In this hangout of John Mueller, thanks to the demand of the Dan Petrovic (and his original post on the subject), we can finally let rest in peace the bounce rate.

Has been finally declared once and for all that:
If people return to search results after visiting your site this is not necessarily a bad sign for your site. The reason why Google is not based on the dwell-time in the algorithm of ranking of the results is due to the fact that some users may for example compare the information of different sites. Return to the SERP and compare "responses" to other sites is not necessarily a bad thing and this does not necessarily mean that the first result clicked provide insufficient information or a bad user experience.
Google recently began using the mechanism of the bounce-back, for example, to improve the user experience and navigation in relation to the authorship it began to offer more content from the same author of the site that we just "bounce-backato" .
 
If you think about, the fact that this can not be a signal much sense especially today with the rise of the mobile.
 
Searching for information quickly. We think a scenario where we want to go to eat a pizza in a city that we do not know:
  • consult the SERP
  • we click on the first result
  • evaluate and go back
  • we click the second result
  • evaluate and go back
  • etc etc etc ...

This is just one scenario, but at least in my personal navigation model as a user I find inconsistent the result that I immediately left. I do not think it makes much sense for Google to make a different assessment.

Below is a video dell'Hangout

SEO: 

Similar Content

Choose the best resolution and size to a website for mobile phone, tablet and desktop

best resolution and size to a website for desktop, tablet and smartphoneLet's see how to choose the right resolution for your website. It is important to work with a series of standards set. This ensures that the work of the designer will actually be reused.

How to discover if someone is spying on us with a mobile phone

spy phone

You have seen how to create a spy mobile phone in a few steps.

it is a very simplified version of spy mobile phones much more advanced that cost thousands of dollars and, according to their creators, can help you find non-existent lovers and so forth. 

There are also ways to discover if someone is spying on us with a mobile phone.

Mobile: 

Texas Instruments fires and abandons the investment in mobile

Texas Instruments is only the latest victims of a global economic crisis and of a sector such as high-tech that would be undergoing mutations as fast as radical, to certify the state of difficulty of the group there would be a new business plan would provide numerous layoffs.
 
 
News Magazine: