The Importance of the Keywords research process

keywords researchThe process of searching for keywords is certainly one of the most important stepsfor either a ppc campaign both for business seo.
 
Like all pre-patterns, has limitations, but it definitely help to save time and make the most rational analysis.

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The first step is to recover the highest number of keywords (KW), perhaps starting with a small group of "seed keywords", ie keywords necessary to any tools (adwords keyword tool, keywords discovery, word tracker, wordstream , spyfu, SEMRush, etc ...), to generate a more extensive list of KW related to the words "seed."
 
Usually the union is strength, therefore collaborate and ask your colleagues. At this stage, try to be more open as possible should be a time of harvest, and do not bother to skim or filter, you will do in the next step. Often if you do not know the market, you will find possible ideas of community and industry forums. Be careful different places have different languages ​​and kw from Yahoo answer will probably be different from those from a specialist forum. Both of the "virtual places" will, however, be useful in this research phase.
 
Second phase, now open your beautiful excel, and begin to think about the keywords and aggregated data. Then estimated traffic, competition, cpc medium (adwords, sem rush and spyfu) and percentage of research for each motor (Keyword discovery). For example, using the adwords keyword tool, you could create a column that will multiply the number of searches for (1-index of competition), so you are going to weigh Quantity and Competition. Then put in order of magnitude and you have a kw ranking in order of priority. This can be especially useful in SEO where in the choice of Kw to be inserted in the Title at times there may be a bit of indecision. Do not stick too much, think of your business, but all I can help you make a decision based on the information I think is useful.
 
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Third Round. Now that you have removed the kw not useful to your business or not convenient, you can begin to group your keywords by category, for interest groups to phases of the buying process, product, market depends on the lens and by many other factors. But remember that the Correct Kw + A Relevant Landing Page = Conversion. A quick way so easily prone to errors or oversights, is to order the kw in alphabetical order, this is a first step, which often helps to have an overview about the possibilities of targeting. Do not be hasty, often convenient to divide rather than group, and then in the case of PPC, you should have more specific groups with more kw less in them (but be careful with increasing No. of groups decreases the budget available to each group) .
 
Fourth Stage. Even if the above steps have made our list of KW certainly good, we have to test and confirm whether or not our keywords. It is said that they are performing as expected and there will definitely be some surprises. User behavior is really a mystery, you are trying to make more predictable, with these analyzes, but will always be evolving and therefore our lists will never step, but will almost always be a step behind. I say "almost" because sometimes it can get a brilliant idea, and one that will become your ppc campaigns source of great satisfaction.
 
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