Social Timing: When Post and Share on Facebook and Twitter

social timing when post and share on faebook and twitterIn this article learn when it is more useful post or share on Facebook and Twitter. The research not speak about Google+.

The search for Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert, shows that the period of the week when a B2C brand can get more engagement on Facebook is the weekend, especially on Sunday afternoons.

Click on image to view full infographic. Article continue below...

social timing

However, the most interesting slide for a brand manager should be 31 and 32, respectively, they teach,

the wrong way to approach the "science of social timing":

 

- Poor people care about the average (not always "in medio stat virtus" - ed)
- Changing variables changes the results (if you want to check the time variable you need to change only one!)
- The best time to post is at 17.00 (No, varies depending on the business / brand / target).
and the correct way, scientific, to manage social timing:
- Starting from a hypothesis: posting at 8 am I get more engagement than it I would get by publishing the same content at 10.
- Design and run the experiment: post at 8 am for two weeks.
- Analyze the collected data and conclude: the assumption is (or is not) occurred.
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