The analysis tools used by the Social Media Manager for monitoring

analysis tools for monitoring social mediaThe audience of social media has grown exponentially over time, becoming in effect a new universe of prospects to explore. As a result of this, even the measurement and tracking of social media is now essential for the identification of revenue (direct and indirect) associated with users of social channels.

 
Together with the integrated analysis tools on Facebook and Twitter, there is also a number of third-party products can also monitor what is not evaluated by the internal tools. The following describes some of these tools, along with because they are chosen by numerous content publishers for the analysis of social media activity.
 
[adsense:block:adcontenuto]
 
 
What it does: segmenting this traffic to determine the "value" of visitors and offers real-time analysis.
 
Erin Hoskins (Senior Marketing Director, New Media, Meredith): "We get most of our data on the union of Facebook Insights (the internal analysis of Facebook) with data from the web analytics provided by Adobe SiteCatalyst. We use SiteCatalyst to analyze all traffic to our sites and what is generated. We have integrated some of our content providers such as social Gigya in SiteCatalyst so you can see the shares, the "I like", tweets, pins, comments, etc.. obtained and their impact on traffic to our websites. "
 
Tool: Curalate
 
What it does: Monitoring the traffic from the "visual-based platforms" - that is (at least for now) Pinterest.
 
Erin Hoskins (Senior Marketing Director, New Media, Meredith): "Pinterest does not have APIs, so the data on it are rather limited. Curalate allows us to see the results from the content we share on Pinterest, as well as allows us to monitor the pin obtained from our websites and especially the viral obtained from these actions, since about 80% of the activity consists of Repin on Pinterest . "
 
Tool: Radian6 (Salesforce)
 
What it does: Collects, tracks, analyzes and reports what people are saying about a brand on blogs, forums and through comments and posts in social media.
 
Raman Kia (Executive Director, Digital Strategy, Condé Nast Media Group): "Detecting conversations outside the channels operated by the brand is not an exact science, but at the moment Radian6 is a leader in this field. Can capture content from blogs and Twitter, but it is not as accurate for social media more "closed" and requiring access to view content, such as Facebook. This means that there is always a margin of error in what is being measured by the tool. For this reason, we prefer to extract specific data from each platform and autonomously create reports cumulative. "
 
Tool: Sysomos
 
What it does: How Radian6, Sysomos is designed to help the brand to "listen" to what people are telling them online, especially through social media.
 
Erin Hoskins (Senior Marketing Director, New Media, Meredith): "Sysomos allows us to track conversations about our brand and our campaigns, to identify the trend of the main areas and identify key influencers that are connected to our brand."
 
Tool: Open Site Explorer (SEOmoz)
 
What it does: Provides content data with multiple links to and from the sites, allowing web publishers to compare their data with those of the competition.
 
Raman Kia (Executive Director, Digital Strategy, Condé Nast Media Group): "We prefer to take a step further when we measure the influence and see the value of the referral link in terms of page authority. Open Site Explorer is a great tool for this purpose. "
 
[adsense:block:adcontenuto]
 
Tool: Chartbeat Publishing (formerly known as Newsbeat)
 
What it does: Show the most popular content on a site in a given period of time, as readers have moved within the site, the level of engagement for each individual item and which items are read in their entirety or abandoned after a paragraph .
 
Leslie Ellwood (Executive Director, Audience Development, American Media Inc.): "The interface is very intuitive Chartbeat, can provide a lot of information on a single page. The style you choose, the colors and tones make this tool easy to observe for hours. It is also easy to customize. "
 
Tool: Bitly
 
What it does: Allows users to share their links, providing shortened URL mainly used on Twitter and provides a platform for business analysis.
 
Leslie Ellwood (Executive Director, Audience Development, American Media Inc.): "I like Bitly for measuring outside traffic, as well as the comparison of our brand with its main competitors."

Source: http://www.foliomag.com

Web Marketing: 

Similar Content

Tutorial Drupal Views: How to create a view

ui drupal views

Drupal Views: guide and notes
The Views module allows webmasters to drupal to create, manage and display lists of content and therefore a way of presenting the contents and tables. Essentially it is a query builder that, given some information, it can create queries, execute and lead to visual data in pages, blocks or other formats. Every single view can also have multiple views.
Development: 

Winning scheme by Bob Stone: formula in 7 steps

bob stone and direct marketingThe sales letter is one of the final and decisive steps of a good marketing campaign, you may have done a great job previous to carry you until the decisive moment, the purchase, but if you're wrong on this step then all the work will be in vain.

The sales letter is the key factor when it represents the instrument in the hands of marketers to convince the user to take the final step, the purchase. In this regard, it seems appropriate to remember the one who can be considered logically the father of Direct Marketing, which Bob Stone.

Web Marketing: 

Megaupload 2.0 will be called Mega and will be unassailable

megaupload 2.0Megaupload will return with the simple name of "Mega", and it seems that this time Kim Dotcom has definitely put protected from possible complaints and raid at home. The new service provides fact that files uploaded by users to be protected by encryption, and the keys are not in possession of directors.
Money Making Systems: 

Here are four goals that every company should measure on social media

social media globeYour social media activity is improvised? You do not know what to take?

The term "Social Media ROI" is often used at random, but in fact it is known that it is very important to our business!
 
But where to start and how right place himself in the online measurement of our overall business objectives?
Web Marketing: 

LG Nexus 4: The first official pictures

Come back from evleaks new images on the Nexus 4 of LG which will be presented on 29 October by Google.

This time, as you can see, the back is completely missing the logo "with Google" that had doubt many users and has made ​​his first appearance the logo "Nexus" as some had originally said.

News Magazine: