The Key to Continuous Growth and Expansion

Even if you are handicapped, know little about Internet Marketing, or low on resources, they are no legit excuses to not giving yourself a chance to succeed online.

Grow or die! This is one of the laws of nature that applies to all living things. All
business lives by this law as well. A business cannot begin, grow to a certain
point and then simply remain at that point and continue to thrive.
Growth and expansion are necessary for the business to survive and if that
growth and expansion do not happen then the business will fade and die or crash
and burn.
Growth and expansion of business must be controlled by the business owners or
managers. If growth is too slow, the business lags behind the competition. If
growth is too fast, the business can easily become over extended.
A steady controlled growth is the ideal. Of course, the ideal and the reality are
sometimes two very different things.
Sometimes the terms ‘growth and expansion’ are a bit misunderstood. The most
obvious meaning of both terms is to get bigger and broader but those meanings
are not the only ones that apply.
Growth, for example, can mean gaining knowledge and becoming wiser and
expansion can mean broadening the knowledge base from which a company
A small internet based company does not have to grow and expand until it
becomes a giant multi-national company in order to survive but the owners and
managers of these internet businesses do have to grow by getting smarter and
expand by welcoming change with open arms.
Nothing ever just stays the same. Change is the only certainty in the world. What
was hot or what worked yesterday is old news today and it will be ancient history
Companies and company owners and managers must grow with and adapt to
changes as they happen and on the internet changes happen a lot faster than
they do out in the brick and mortar world.
We all agree that growing, adapting and expanding is vital to the survival of any
business and maybe especially to Internet business. So the question is: What is
the key to growth and expansion of internet based businesses?
When brick and mortar businesses grow and expand, they build bigger buildings
and hire more employees but that isn’t exactly an option for an internet based
The key to growth and expansion of an internet based business is for the
business owner or manager to always and continuously invest in them.
They must be willing to stay on the cutting edge of technology and they must be
willing to accept and adapt to changes as they occur.
Internet businesses are not buildings. Internet businesses are people. An internet
business cannot grow by investing in a larger building.
It only grows when the person who is driving that business invests in his or her
own knowledge and ability.
An internet business cannot expand by investing in hiring more people. An
internet business expands when the person who is driving it invests in himself or
The bottom line is this: The key to continuous growth and expansion of an
internet based business is continuous investments being made in the owner or
manager of the business. The short answer: Invest in yourself.

Invest in Yourself

You have no doubt heard this refrain many times.
“Invest in yourself! Invest in yourself! Invest is yourself!” But what does ‘invest in
yourself mean’? Does it mean you should go out and invest in a haircut that costs
two hundred bucks? Does it mean that you should go by yourself a designer
suit? What does it mean to invest in yourself?
Well, if you can afford it, go get that haircut and buy that designer suit but that is
not the kind of investment that we are talking about here.
Your internet business is just you, your computer and your internet connection
and you could actually operate your internet business from any commuter on the
planet that had an internet connection.
So basically, your business is really only you. Your business is based only upon
your own knowledge and your own ability. Those are the ‘company’ assets and
those are the ones that need to grow and expand constantly so that your internet
business thrives.
Here is a rule that you might want to live by to insure that your internet business
is a success and continues to be a success: Invest 5% of your time and income
into improving your self.
Expansion and growth are imperative to survival and expansion and growth of an
internet business means expanding and growing the knowledge of the person
running the company...that would be YOU.
A tiny investment of only 5% of your time and your income per year in yourself
can mean that you will continue to see positive monetary returns for many, many
years to come.
You might be sitting there shaking your head and still wondering what is meant
by a 5% time and income investment per year in yourself. What is meant is that
you must expand your knowledge.
You must stay on top of new technological advancements and you must expand
your knowledge base about your own area of expertise. Things change fast. New
information becomes available on almost everything under the sun every day of
the week.
It is very, very easy to fall behind very, very quickly. And unless you consciously
put forth the effort to stay on top of things you will most certainly fall behind.
Keeping up is easier than catching up and if you keep up, you can usually find a
way to forge ahead.
Yes, you are so busy right now that you could use 48 hour days but taking just
about one hour per day out of the 24 that you are allotted and only $5 out of
every hundred dollars that you earn and investing that time and money in
yourself can increase your future earnings a hundred fold.
There are newsletters, webinars, teleseminars and real brick and mortar
seminars that can provide information and cause your knowledge to grow and
expand so that your business can also grow and expand but you must be willing
to invest in yourself so that you can take advantage of this information...learn
it...and apply it to your own internet business.

Self-Investment Tips that Really Work

It is absolutely true that time is the one commodity that most internet entrepreneurs have a very, very short supply of. Still there are ways to use time that would otherwise be of no value to invest in yourself. Here are a few tips that might help:
  • Use travel time to invest in yourself. By using your iPod or your MP3 player you can use your travel time to expand your knowledge.
  • Set your clock for a half hour earlier and use that time to read and learn.
  • After you stop working in the evening, use your computer to search for new information and ideas. Of course there are some things that are just going to take your time but you can choose wisely.
  • Attend webinars and teleseminars that are directly related to your niche or your business.
  • Attend real world seminars that are closer to your home and will require less travel time but will provide you with the information that you need.

Resist the Urge of Staying in the Comfort Zone


We all have a comfort zone and all of us are very fond of our personal comfort zone. It is very, very tempting to just stick with doing the things that we have always done and doing them in the same way we have always done them.

However, staying in your comfort zone and refusing to expand your mind and your horizons can cause you and your internet business to fail.

There is an old saying (probably made up by someone who was afraid of trying new things) that says, “If it isn’t broke, don’t fix it.” Well, ‘it’ doesn’t have to be broken in order to be improved upon whatever ‘it’ is.

Candle light wasn’t broken but we are all glad that electricity was harnessed. Electric light is still light but it is certainly a big improvement over candle light. New ideas come along every day in the world of internet business.

Some of those ideas are even good ones even if they do reside outside of our own personal comfort zone. In order to continue to invest in yourself, you must be willing to leave your own comfort zone. Just because what has worked is still working it doesn’t mean that there are not newer, better and more efficient ways of doing things. Nobody is saying that new is always better.

New is not always better but sometimes it is and the only way to tell which is which is by investigating new ideas yourself and then adapting the ones that can help you to your business. Invest in yourself by increasing your knowledge and don’t be afraid of trying new things and new ways of doing things. These things really are the secrets of success and not just in the world of internet business but in life itself.


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