Mobile Marketing

Marketers are always looking to make their communications more personal, more targeted, and more relevant. Mobile is arguably the most personal, targeted, and relevant marketing channel available.

Mobile devices provide individuals with almost instant access to friends and family, location-based information, productivity tools, entertainment, and all the benefits of accessing the Internet from almost anywhere. If you’re responsible for marketing a business or organization, making sure your marketing campaigns find their way on to mobile devices is one of the most important jobs you have.

This section shows you how to create and run engaging mobile marketing campaigns using today’s mobile technology. We explain the opportunities and strategies you need to reach mobile consumers and get them to engage.
We show you how to deliver mobile messages including SMS, MMS, and
mobile e-mail.

Because your prospects and customers have to opt in for you to deliver
mobile messages to them, this book explains how to build a quality mobile
opt-in list full of subscribers who reward your mobile marketing efforts. We also show you how to create great mobile Internet sites, mobile applications, advertising campaigns, and social media interactions.

This section also shows you how to take advantage of voice by creating voice campaigns and how to enable your customers to make purchases on their phones through mobile commerce and point-of-sale campaigns.
Mobile marketers are subject to many legal requirements and industry guidelines, and many mobile marketing campaigns require carrier approval.

This sectin shows you how to adhere to professional standards, follow the rules, and get through the processes involved in setting up your campaigns.

Mobile marketing has the ability to provide you with all kinds of great data on your customers and prospects, including their location data, so we include tips and ideas for using mobile tracking reports and analytics to improve your strategy and increase your sales.

Mobile technology is emerging and developing all the time, and new ways of marketing are adapting all the time too. The best time to start marketing through the mobile channel is today. Get ready, get set, go for it!

Mobile Marketing: Getting the Most Out of Mobile Devices

Mobile devices today are increasingly chock-full of really exciting capabilities
that you should know about. The capabilities described in the following sections
help you determine the user context, which means knowing where someone
is and what he’s doing when he interacts with one of your marketing
campaigns so that you can tailor your marketing engaging for optimal results.
Web Marketing: 

Getting Your Bearings on the Three Forms of Mobile Marketing

Here are three basic approaches you should consider when integrating mobile marketing into your marketing strategy:
  • Direct mobile marketing
  • ✓ Mobile-enabled traditional and digital media marketing
  • ✓ Mobile-enabled products and services
Web Marketing: 

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