Marketing to the social web is a journey, not a destination. It’s a hike, not a camp out. It’s a work in progress, not a statue cast in bronze. It’s a . . . but you get the idea. You have to continuously improve the site and its value to the community. If you don’t, you’re liable to be MySpaced the way Friendster was. What about Friendster?
Social Media Business
Because there are a bazillion websites on the Internet, how do you get people to visit yours? What if you invited a community and nobody came?
Clearly, you have to promote your community just as you have to promote a new product or a new service. Compelling content is only the beginning. You have to use the social media to get people talking so they’ll come to your community and get involved.
Do customer communities pay off? Throughout this section, I’ve argued that marketers must aggregate communities to reach and influence groups of people who share similar interests, concerns, or behaviors (or all three). This is not so different from the way companies currently define and segment their markets, except that they usually use demographics, which is a very crude tool for identifying prospective customers.
Up to this point, you’ve observed the field and created a customer map, recruited community members, and evaluated online conduit strategies.
Now it’s time to plan to engage your community (or communities) in conversation.
Who do you want to reach? What do you want to say to them?
Those are the key questions to think about as you plan your conduit strategies—your plan for using the social web to reach your target audiences. The big four conduit strategies are reputation aggregators, blogs, e-communities, and social networks. And don’t forget search, for the simple reason that you want people to find you.
Does this sound familiar? “We tried a podcast . . . a microsite . . . a webinar, but nobody came. It was a waste of time and money.” It’s a complaint I often hear when I talk to executives about marketing to the social web. Even when you observe what people are saying online about your brand and company, even when you map the various communities you want to attract, you can’t just create an online presence and put out a sign saying: “Here we are.”
Marketing to the social web is increasingly important, but is it right for you and your customers? To avoid the “build it and they will come” syndrome, you have to do your homework, build a solid foundation for your community, and get a dialogue going. So this section is all about the seven steps and four platforms you need to harness the power of marketing to the social web.
Your social media activity is improvised? You do not know what to take?
The audience of social media has grown exponentially over time, becoming in effect a new universe of prospects to explore. As a result of this, even the measurement and tracking of social media is now essential for the identification of revenue (direct and indirect) associated with users of social channels.
According to the Mayan calendar today should be the end
One of the main questions on the part of users, the use of cloud-based solutions is definitely the secrecy and confidentiality of the data that are stored in the storage cloud, many fear that their data (documents, photos, code, etc..) Can first eventually be violated, and in some cases compromised, thus losing days and days of work.
When he began to spread on the main browser support for CSS3 transformations, many tutorials applied this new feature to the galleries, creating the effect that here we define 'stack of images': the base image in the foreground and behind it the levels that give the illusion of a group of overlapping photos.