Unveiling the Possibilities of Mobile Marketing
Marketers are gravitating to mobileIn June 2010, the Mobile Marketing Association(www.mmaglobal.com), along with ChiefMarketer, Advertising Database Express, andKinesis Survey Technologies released a studytitled, “Second Annual View from MadisonAvenue.” According to this study, total U.S.media in 2010 expenditures (the money thatmarketers allocate to engage their customersthrough media channels like television, radio,newspapers, outdoor signage and other mediachannels including mobile) will total about $128billion. The MMA report estimates that mobilemedia will account for 1.8%, or $2.3 billion, ofthis total spending. By 2011, the MMA reportestimates that total mobile media spending inthe U.S. will grow to $5.5 billion, or 4.0% of the$135 billion that will be spent on media in theU.S. This is a 124% increase! Remember, theseare just the U.S. media numbers. Mobile marketingis growing all over the world in everymarket sector. Moreover, as you find throughthe rest of this book, mobile marketing is not justabout media spending but also about engagingyour audience in all sorts of ways to delivervalue. The impact of mobile marketing is simplystaggering.
Defining Mobile Marketing
Examining the five elements of mobile marketing
Identifying mobile consumers
Exploring the types of mobile devices
What follows is a selection of the best ways to find out what are the key words used by people when they try, for example, your business or your products / services.
Apple more than enhance your terminal, prefers to compare it to the opponent, trying to put him in a bad light.
It 's really how it's done? And is it really true?
With windows 8 seem to change many things, but many features, after the first impact, remain similar to Windows 7. This is the case of the Desktop personalization.