Unveiling the Possibilities of Mobile Marketing
Marketers are gravitating to mobileIn June 2010, the Mobile Marketing Association(www.mmaglobal.com), along with ChiefMarketer, Advertising Database Express, andKinesis Survey Technologies released a studytitled, “Second Annual View from MadisonAvenue.” According to this study, total U.S.media in 2010 expenditures (the money thatmarketers allocate to engage their customersthrough media channels like television, radio,newspapers, outdoor signage and other mediachannels including mobile) will total about $128billion. The MMA report estimates that mobilemedia will account for 1.8%, or $2.3 billion, ofthis total spending. By 2011, the MMA reportestimates that total mobile media spending inthe U.S. will grow to $5.5 billion, or 4.0% of the$135 billion that will be spent on media in theU.S. This is a 124% increase! Remember, theseare just the U.S. media numbers. Mobile marketingis growing all over the world in everymarket sector. Moreover, as you find throughthe rest of this book, mobile marketing is not justabout media spending but also about engagingyour audience in all sorts of ways to delivervalue. The impact of mobile marketing is simplystaggering.
Defining Mobile Marketing
Examining the five elements of mobile marketing
Identifying mobile consumers
Exploring the types of mobile devices
With this guide, in fact, you will be able to learn how to intercept phone calls through some free or paid solutions that let you record your calls easily. Obviously you have to know that is illegal to eavesdrop your calls, so if you want to try to do this, you have to use your mobile or to a friend, warning him of what you are doing. Also, if you record a phone call, remember also warning who is on the other side of the recording.
Maybe a little muted given the important appointment with the launch of the iPad Mini, Apple has also introduced un'inatteso upgrade of its tablet PC, it is not a real new release of the New iPad but not the improvements introduced are of little consequence.