Unveiling the Possibilities of Mobile Marketing
Marketers are gravitating to mobileIn June 2010, the Mobile Marketing Association(www.mmaglobal.com), along with ChiefMarketer, Advertising Database Express, andKinesis Survey Technologies released a studytitled, “Second Annual View from MadisonAvenue.” According to this study, total U.S.media in 2010 expenditures (the money thatmarketers allocate to engage their customersthrough media channels like television, radio,newspapers, outdoor signage and other mediachannels including mobile) will total about $128billion. The MMA report estimates that mobilemedia will account for 1.8%, or $2.3 billion, ofthis total spending. By 2011, the MMA reportestimates that total mobile media spending inthe U.S. will grow to $5.5 billion, or 4.0% of the$135 billion that will be spent on media in theU.S. This is a 124% increase! Remember, theseare just the U.S. media numbers. Mobile marketingis growing all over the world in everymarket sector. Moreover, as you find throughthe rest of this book, mobile marketing is not justabout media spending but also about engagingyour audience in all sorts of ways to delivervalue. The impact of mobile marketing is simplystaggering.
Defining Mobile Marketing
Examining the five elements of mobile marketing
Identifying mobile consumers
Exploring the types of mobile devices
The button "I like" was definitely one of the secrets of successful Facebook Twitter so - its direct competitor in the field of social networking - have decided to introduce a similar tool in their platform, a button that would take the name of "Star ".
The Cabinet Office software house, commissioned by British Prime Minister David Cameron, have packed an App through which those belonging to His Majesty's Government will be able to verify in real time the reactions of citizens to their initiatives.